The integration of the Content Management System remarkably amplifies the possibilities of a shop system. It is easiest to integrate solutions, which also base on PHP and MySQL like Contenido. This can be done in two levels for example:
The frontend content is displayed combined, product contents from the shop as well as continuative information from the CMS are presented "of a piece" to the visitor of the online service. Therefore categories and contents of the CMS can be presented in the shop as well as selected products of the shops in the CMS.
In this case the benefits of both systems are used: the content orientation of the CMS and the product orientation of the shop system.
Furthermore it is possible to display backend contents of the shop in a CMS frontend. For example client orders can be shown to a distributor who is connected to an extranet. These distributors can take over orders and provide a delivery status.